Jadala.com

Jadala is a Kenyan brand that specializes in handcrafted wooden utensils, décor, and gifts, all made using traditional fire-curing techniques by local artisans. Rooted in Kenyan culture, the brand celebrates craftsmanship, sustainability, and the beauty of functional design in everyday life.

To support their growth and vision, Jadala required a scalable and user-friendly ecommerce solution that would authentically reflect their earthy and genuine brand identity.

The platform needed to offer a seamless shopping and checkout experience for local customers while also enabling cross-border gifting through engaging, educational content that connects users to the brand’s story. It also had to support promotions, product filtering, and dynamic content to enhance customer engagement.

Agile Systems was brought on board to design and develop a modern, content-rich ecommerce website powered by WordPress and WooCommerce, tailored to meet these needs and elevate Jadala’s online presence.

Our Solution

✅ Built on WordPress + WooCommerce

We chose WordPress for its flexibility and WooCommerce for its robust ecommerce features, allowing us to create a site that’s:

  • Fully dynamic and easy to update
  • SEO-optimized with clean permalinks, product schema, and meta tags
  • Integrated with local tools like M-PESA Paybill and pickup location details
✅ Custom Ecommerce Design

We designed a responsive and intuitive UI that reflects:

  • Warm wood textures and minimalism for a natural look
  • Easy category browsing (Kitchen, Decor, Centerpieces, Gifts)
  • Trust-building elements like customer care tips and handcrafted stories
✅ Conversion Optimization
  • Strategic Discount Management
  • Sticky CTA buttons and mobile-friendly cart & checkout
  • Newsletter opt-in to grow email marketing list
✅ Content-Driven Commerce

To support long-term SEO and storytelling:

  • We implemented a dynamic blog under “Gift Ideas”
  • Articles like “How to Send Gifts to Kenya” and “Kenya’s Wedding Traditions” drive both traffic and conversion
  • Each blog is managed from WordPress with custom styling and categories
Key Features
  • WordPress CMS with WooCommerce backend
  • Dynamic product catalog with filters and sale pricing
  • Mobile-optimized layout for shoppers on the go
  • Custom post types for blog & editorial content
  • SEO-ready architecture (Yoast, schema, sitemaps)
  • Integrated M-PESA instructions and offline payment option
  • Newsletter subscription form with discount incentive
  • Easy-to-manage coupon engine (JADALA2025)
  • Clear shipping, pickup, and returns info

The Results

  • A dynamic ecommerce platform that’s easy for Jadala to manage and scale
    Increased customer engagement and conversions via mobile-optimized UI and discounts
  • Boost in organic traffic from editorial content and product SEO
    Strong brand storytelling that differentiates Jadala in a competitive space